Redesign Proposal · 001 Prepared by Maxine · Design

A redesign for La Fontana,
Sukhumvit 24.

Three paths forward — from a light Wix refresh to a fully custom build. Transparent pricing, scoped delivery, and a working mockup you can open today.

La FontanaItalian-Mediterranean
Sukhumvit 24Khlong Tan, Bangkok
May 2026Date prepared
i.

Start with the live mockup.

Before reading the rest of this, open the working mockup on your phone or laptop. It demonstrates what the redesigned site could feel like in practice — hero, signature plates, story, wine list, gallery, private events, booking form, and a real footer.

ii.

What the current site is missing.

A quick audit of lafontana.asia (built on Wix) surfaced five high-impact gaps. Each is the kind of friction that quietly loses bookings.

01

No social proof on the homepage

Diners in Bangkok pick by Google rating + press mentions. The current site has neither visible above the fold. A single "★ 4.x on Google · Time Out 2025" badge would lift conversions noticeably.

02

"Book a table" buried in the nav

A persistent floating or sticky "Book" button outconverts a buried Reservations link 2–3x. The redesign puts a Hungry Hub / TableCheck integration in the top right.

03

Signature plates aren't visible

Restaurant homepages convert on craving, not categories. Showing 4 signature plates with prices above the fold (Tagliatelle, Margherita, Burrata, Lemon Tart) gives the visitor something to want.

04

The Wix template ceiling

The current visual identity is generic to Wix. A site built around La Fontana's actual brand (hidden behind Galeri 24, natural wine, Mediterranean restraint) reads as a different category of restaurant.

05

No editorial sections

Story, wine list, private events, gallery — none currently exist as proper sections. Each one is a missed opportunity to deepen the brand and answer real diner questions before they DM.

iii.

Three paths forward.

Choose the scope that fits where La Fontana is right now. Every tier includes everything the one before it does, plus more.

Light
Wix refresh
฿40,000One-time
+ ฿1,500 / month · small updates
  • Custom Wix template work
  • Sticky "Book" CTA in header
  • Signature plates on homepage
  • Google reviews badge integrated
  • Better Hours / Map / Contact placement
  • 2-week delivery
Best for Keeping your current platform but fixing the highest-impact issues fast.
Premium
Fully custom build
฿130,000One-time
+ ฿4,000 / month · hosting + content + small dev
  • Everything in Standard, plus:
  • Off Wix — fully custom site, faster + cleaner
  • Full performance + accessibility pass
  • Bilingual EN / TH copy
  • Custom domain + Google Workspace email
  • Half-day photoshoot (food + interior)
  • Analytics + monthly performance report
  • 6-week delivery
Best for Treating the website as the brand asset it deserves to be. Restaurant-of-the-year level work.
iv.

Optional add-ons.

Per-item pricing for things any tier can bolt on.

Half-day photoshoot

Food + interior + portrait, edited and delivered. (Included in Premium.)

฿20,000One-time

Bilingual EN / TH copy

Full Thai translation of all site copy. (Included in Premium.)

฿12,000One-time

Domain + Google Workspace email

lafontana.com or .asia + hello@lafontana.com for the team. (Included in Premium.)

฿3,500Setup + ฿700/mo

Hungry Hub / TableCheck integration

Booking widget embedded directly into the site. (Included in Standard + Premium.)

฿8,000One-time

Monthly content updates

Seasonal menus, new dishes, event pages, photos. Beyond what's in the monthly tier.

฿2,500Per update
v.

How it actually goes.

Standard tier timeline (4 weeks). Light and Premium scale shorter / longer accordingly.

Week 1

Discovery + content

30-min call to align on tone and goals. I send a content checklist (photos, menu, hours, story). You fill it in. Deposit (50%) due to start work.

Week 2

Design + first review

I build the redesigned site on Wix using your real content. You see the staging URL by end of week. One round of revisions on copy and layout.

Week 3

Integration + polish

Hungry Hub, Mailchimp, SEO meta, Google Maps embed. Second review pass. Final tweaks.

Week 4

Launch

Final balance (50%) due. Site goes live at lafontana.asia. I monitor for 7 days. Monthly retainer starts the following month.

Want to start with a call?

30 minutes, free, no commitment. I'll walk you through the mockup live and answer any questions about scope, timeline, or what fits where.